Privacy Policy

Last updated: October 20, 2025

This Privacy Policy explains how TCE Strategy, LLC (“TCE Strategy,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit bryceaustin.com. By using this website, you consent to the practices described in this Policy. If you do not agree, please discontinue use of the website.

TCE Strategy self-certifies compliance with the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF. You can confirm our enrollment and view our self-certification listing on the Data Privacy Framework website at https://www.dataprivacyframework.gov/ (search for “TCE Strategy, LLC”). We commit to adhere to the DPF Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is a conflict between this Privacy Policy and the DPF Principles, the DPF Principles will govern.

  1. Information We Collect

We collect personal information in the following categories:

  • Identifiers & Contact Information: name, email address, mailing address, phone number.
  • Professional Information: interest in speaking, consulting, or advisory services.
  • Technical Data: IP address, browser type, device identifiers, and usage information (pages visited, time on site).
  • Cookies & Tracking Data: information from cookies, pixels, or analytics tools.

We do not intentionally collect sensitive data such as race, religion, sexual orientation, health, biometric, or genetic information.

  1. How We Use Personal Data

We use your personal information for the following purposes:

  • To provide requested services, including newsletters, speaking engagements, and consulting services.
  • To respond to inquiries and manage our client relationships.
  • To improve and personalize our website, services, and communications.
  • For analytics and business development (e.g., Google Analytics).
  • To comply with legal obligations or enforce our rights.

We will not use your personal data for purposes materially different from those listed without first providing notice and an opportunity to opt-out (or, where required, opt-in).

  1. Notice at Collection

At the time we collect personal information (e.g., newsletter signup, contact form), we will provide a clear link to this Privacy Policy.

  1. Sharing & Onward Transfers

We may share your information with:

  • Authorized employees of TCE Strategy.
  • Service providers (e.g., MailChimp for newsletters, analytics providers).
  • Legal authorities, courts, or regulators where required by law.
  • Successors in connection with a merger, sale, or reorganization.

When transferring data to third parties, we require them to provide at least the same level of protection as required by the DPF Principles. We remain liable for onward transfers of your personal data unless we prove we were not responsible for the event giving rise to the damage.

  1. Cross-Border Data Transfers

If you are located in the EU or UK, your personal information may be transferred to the United States. TCE Strategy complies with the Data Privacy Framework for such transfers.

  1. Retention of Data

We retain personal information only as long as necessary for the purposes described:

  • Newsletter subscriber information is retained until you unsubscribe, plus records of the unsubscription for 2 years for auditing and compliance.
  • Contact form submissions are retained for 3 years unless a longer retention period is required by law or contractual obligation.
  • Analytics data (Google Analytics): retained per Google’s configured retention period (default 26 months).

We will securely delete or anonymize personal data on request, except to the extent we need to retain data to comply with legal obligations, resolve disputes, enforce agreements, or for legitimate business purposes (for example to prevent fraud).

  1. Your Choices & Rights

You have the right to:

  • Access, correct, or delete your personal data.
  • Opt-out of non-essential uses or disclosures of your data.
  • Withdraw consent at any time (without affecting prior lawful processing).
  • Object to or restrict processing in certain circumstances.

We will acknowledge receipt of a request within 5 business days and will complete verified requests within 30 calendar days of verification. In the event we need more time, we will notify you and may take up to an additional 30 days where permitted by law.

  1. Cookies & Analytics

We use cookies, Google Analytics, and similar tools. These may collect information about your device, browsing behavior, and interactions with the site.

  • Google Analytics: collects anonymized IP and usage data. You can opt-out by installing the Google opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.
  • MailChimp: may track email opens/clicks.
  • Facebook Pixel or Similar Tools: may track visits for marketing insights.

Do-Not-Track Signals: Some web browsers transmit “Do-Not-Track” (DNT) signals. At this time, TCE Strategy does not respond to browser DNT signals. If you wish to limit tracking, you may control cookies and similar technologies through your browser settings, and you may opt out of Google Analytics tracking via Google’s opt-out add-on. You can manage cookies through your browser settings.

Third parties & cross-site tracking: We use third-party services (for example, Google Analytics, MailChimp, and advertising or social media pixels such as the Facebook Pixel). These third parties may collect information about you and may place cookies that allow them to track users across websites for analytics and advertising purposes. To learn more or opt out of certain providers:

  1. Security

We implement appropriate technical and organizational measures to protect personal data, including encryption, restricted access, and periodic security reviews. No system is 100% secure, but we work to maintain safeguards appropriate to the sensitivity of the information.

  1. Disclosure Exceptions

We may disclose your information if required to:

  • Comply with law or legal process.
  • Protect our rights or property.
  • Ensure the safety of users or the public.
  1. California Privacy Rights

CalOPPA requires that we post a conspicuous privacy policy and disclose how we respond to Do-Not-Track signals and cross-site tracking. We do not honor DNT browser signals. California residents may request information about the categories of personal information we collect, the purpose for collection, categories of sources, and categories of third parties with whom we share data. To submit a request, email info@bryceaustin.com with “California Privacy Request” in the subject line. We will acknowledge receipt of a request within 5 business days and will complete verified requests within 30 calendar days of verification. In the event we need more time, we will notify you and may take up to an additional 30 days where permitted by law.

CCPA/CPRA: At this time, TCE Strategy does not sell personal information as defined under the CCPA/CPRA. As a result, a “Do Not Sell My Personal Information” link is not provided. If that changes, we will update this Policy and provide a mechanism to opt out.

  1. EU/UK Privacy Rights

Residents of the EU and UK have rights under GDPR and the DPF, including access, correction, deletion, and complaint mechanisms.

You may also have the right to make a GDPR complaint to the relevant Supervisory Authority. A list of Supervisory Authorities is available here: https://edpb.europa.eu/about-edpb/board/members_en. If you need further assistance regarding your rights, please contact us using the contact information provided below and we will consider your request in accordance with applicable law. In some cases our ability to uphold these rights for you may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request.

Data Privacy Framework (DPF) disputes:

TCE Strategy complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF as set forth by the U.S. Department of Commerce. TCE Strategy has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom in reliance on the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework Program (DPF Program), and to view our certification, please visit https://www.dataprivacyframework.gov/.

With respect to personal data received or transferred pursuant to the DPF Program, TCE Strategy is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.

Pursuant to the DPF Program, EU and UK individuals have the right to obtain our confirmation of whether we maintain personal information relating to you in the United States. Upon request, we will provide you with access to the personal information that we hold about you. You may also correct, amend, or delete the personal information we hold about you. An individual who seeks access, or who seeks to correct, amend, or delete inaccurate data transferred to the United States in reliance on the DPF Program should direct their query to info@bryceaustin.com. If requested to remove data, we will respond within a reasonable timeframe.

We will provide an individual opt-out choice, or opt-in for sensitive data, before we share your data with third parties other than our agents, or before we use it for a purpose other than which it was originally collected or subsequently authorized. To request to limit the use and disclosure of your personal information, please submit a written request to info@bryceaustin.com.

In certain situations, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the DPF Principles, TCE Strategy commits to resolve DPF Principles-related complaints about your privacy and our collection or use of your personal information. European Union and United Kingdom individuals with inquiries or complaints regarding our handling of personal data in reliance on the DPF should first contact info@bryceaustin.com

TCE Strategy has further committed to refer unresolved DPF Principles-related complaints to a U.S.-based independent dispute resolution mechanism, BBB NATIONAL PROGRAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by us, please visit www.bbbprograms.org/dpf-complaints for more information and to file a complaint. This service is provided free of charge to you.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms. See https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction for more information on this process.

If you are an EU or UK resident and believe your complaint about our handling of personal data has not been resolved by us, you may refer the matter to an independent dispute resolution provider as described in the EU-U.S. Data Privacy Framework and the UK extensions. For details and to submit a complaint, please visit the DPF pages: https://www.dataprivacyframework.gov/ and follow the “Redress” instructions, or contact our Privacy Officer at info@bryceaustin.com.

  1. Children’s Privacy

Our website and services are intended for adults (18+). We do not intentionally collect personal information from children under 13. If we learn that we have collected personal data from a child under 13 without verified parental consent, we will take steps to delete that information as required by applicable law. If you believe we may have collected information from a child under 13, contact us at info@bryceaustin.com.

  1. Commitment to Comply

TCE Strategy complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, as set forth by the U.S. Department of Commerce. TCE Strategy has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) Program, and to view our certification, please visit https://www.dataprivacyframework.gov/

  1. Updates to this Policy

We may update this Policy from time to time. Material changes will be communicated via this website (and by email if you are subscribed). The “Last Updated” date at the top will indicate revisions.

  1. How to make requests (access, correction, deletion, opt-out)

To exercise your privacy rights, email info@bryceaustin.com with subject line Privacy Request and include: (1) the email address you used on the site; (2) a brief description of the request (access / correction / deletion / opt-out); and (3) any supporting information to help us verify your identity. We will acknowledge receipt within 5 business days and will complete verified requests within 30 days of verification. We may request additional information to confirm your identity.

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, TCE Strategy commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF to the Better Business Bureau, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers for more information or to file a complaint. The services of the Better Business Bureau are provided at no cost to you.

  1. How to Contact Us

For questions, requests, or complaints about this Privacy Policy or our data practices, contact:

Privacy Officer
TCE Strategy, LLC
18268 Java Trail
Lakeville, MN 55044
Email: info@bryceaustin.com